Idea: Advertising is a form of communication whose purpose is to inform potential customers about products and services and how to obtain and use them. Fact: With the rise of Corporation, the advertising industry really flourished. Fact: Google makes almost all their money from advertisement. Idea is simple. Advertise on roads. Of course, it does sound distracting at the first glance, but with careful thinking, this can made to work. Instead of flashy/gaudy text, companies can just put their logos on the road. If not on freeways, these advertisements can take place on city streets where traffic is already slow. You can utilize the footpath too. Government can lease the space for roadvertising and make some extra bucks.
Reward: More advertisements, more sales. Every footstep could now be translated into money through roadvertisement.
Bonus: Government could delegate the maintenance work of the block of the road or footpath to the advertising company, thereby distributing the work. This will guarantee that the roads are in excellent condition all the time. Read those ads, and say goodbye to those nasty puddles.
Reward: More advertisements, more sales. Every footstep could now be translated into money through roadvertisement.
Bonus: Government could delegate the maintenance work of the block of the road or footpath to the advertising company, thereby distributing the work. This will guarantee that the roads are in excellent condition all the time. Read those ads, and say goodbye to those nasty puddles.
6 comments:
yeah and that way we will feel more at home :)
It will be more like India, with all fun ads and hoardings on the road.
Radhika:
I'm not talking about hoardings here. We already have those in US. I am talking about painting logos on the surface of the road. What do you think?
The picture you have with your post doesn't depict any Roadverts.
It is on buildings and hoardings and that's not what you meant, right?
I believe that having roadverts can make the city streets look too crowded and packed. We need cleaner, clearer spaces around us. We already have enough crowding our minds, to not want walking every step turn into live commercial viewing!
When you think of advertising, you think of the times square. That's what the picture is of. I envision making city streets as popular.
I don't see how it can become dirtier. It's just painted logos. And about the clearer, I agree with your concern. But hey, if corporations are going to make this move, you might as well be prepared to see flashy street paths.
I agree with you bhavesh..
The ads on road will also entertain you in traffic and its a effective marketing for the advirtiser.
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