Idea: Advertising is a form of communication whose purpose is to inform potential customers about products and services and how to obtain and use them. Fact: With the rise of Corporation, the advertising industry really flourished. Fact: Google makes almost all their money from advertisement. Idea is simple. Advertise on roads. Of course, it does sound distracting at the first glance, but with careful thinking, this can made to work. Instead of flashy/gaudy text, companies can just put their logos on the road. If not on freeways, these advertisements can take place on city streets where traffic is already slow. You can utilize the footpath too. Government can lease the space for roadvertising and make some extra bucks.
Reward: More advertisements, more sales. Every footstep could now be translated into money through roadvertisement.
Bonus: Government could delegate the maintenance work of the block of the road or footpath to the advertising company, thereby distributing the work. This will guarantee that the roads are in excellent condition all the time. Read those ads, and say goodbye to those nasty puddles.
Reward: More advertisements, more sales. Every footstep could now be translated into money through roadvertisement.
Bonus: Government could delegate the maintenance work of the block of the road or footpath to the advertising company, thereby distributing the work. This will guarantee that the roads are in excellent condition all the time. Read those ads, and say goodbye to those nasty puddles.
